Diabetes UK Bike Ride Press Release

I’m going to take part in the Diabetes UK bike ride on 29th September: a 50 mile ride in the Peak District, and was recently mentioned in one of their press releases. [Post script: unfortunately the event was cancelled. Turned up, no one there. Checked the website and it said ‘Due to unforeseen circumstances … event cancelled.’ Boo hoo. Anyway, still had my 5 minutes of fame :-)]

I recently raised £1,100 for the charity during my Ironman and Diabetes UK profiled me in their press release for the event. Coolio! And one day recently while getting ready for work I heard ‘diabetes … bike ride … Ironman … Matlock … Robert [sic] Eyre’ on Peak FM radio and my ears pricked up. I’m famous! At last 🙂

Here’s what the press release wrote:

For immediate release – Monday 12 August  2013

“Ironman” signs up for next challenge for Diabetes UK

Having completed the Outlaw Triathlon for Diabetes UK, a Derbyshire man with Type 1 diabetes has signed up for his next charity challenge, a 50 mile bike ride in the Peak District.

Robin Eyre, aged 40, from Matlock, was diagnosed with diabetes in 2008.  Since returning from working in the Far East he has set himself various physical challenges to raise funds for Diabetes UK. On 7 July, in grueling temperatures of over 30 degrees, he completed the Nottingham “Ironman” Outlaw Triathlon where he raised £1,000 for the charity.  To do this, Robin successfully completed a 2.4 mile swim, 112 mile bike ride and marathon run, all within a single day.

Robin has now signed up for the Diabetes UK’s Peak District Bike Ride to be held on Sunday 29 September.  The ride starts at the Visitor Centre, Tittesworth Water, Meerbrook, near Leek and riders can choose from a 25 or 50 mile route through the beautiful Peak District National Park.

Robin said:  “I was living and working in the Far East when I was first incorrectly diagnosed as having Type 2 diabetes, at the age of 35.  It was not until my return to the UK, three years later, that I was correctly diagnosed as having Type 1 diabetes and treated with insulin.  It is quite unusual to be diagnosed with Type 1 at this age, so perhaps that’s where the confusion arose.  Since being back in the UK I have had excellent treatment and set myself some physical goals to prove to myself that having the condition doesn’t stop me achieving my ambitions. In fact, being fit, healthy and taking regular exercise helps me to manage my diabetes much more effectively.

“I’ve decided my next event will be the Diabetes UK’s Peak District Bike Ride.  The bike ride is in a beautiful location and for me, compared with the Outlaw Triathlon, it is a more gentle 50 mile route, but there is also a shorter route of 25 miles for those perhaps doing it for the first time.  I can really recommend taking part, for the great sense of personal achievement when an event is successfully completed, as well as supporting the work of Diabetes UK.”

Joy Jones, Diabetes UK’s fundraiser in the Midlands, said:  “A huge thank you to Robin for the £1,000 he raised for us by completing his triathlon.  It is a fantastic achievement to complete such a tough physical challenge.  I hope others will be inspired by him to fund raise for us and sign up for one of our events.  Our work would not be possible without the money raised by supporters like Robin.

“At Diabetes UK we are working towards a future without diabetes. Through the charity’s work we help people manage their diabetes effectively by giving them expert advice, information and support; campaign for better treatment; fund pioneering life-changing research and are working to reduce the rise of Type 2 diabetes in communities across the country.  There are now 3.8 million people in the UK with diabetes who need our help.”

There is a registration fee of £15 for adults and £10 for children taking part in the Peak District Bike Ride.  Each cyclist will receive a goody bag on the day from Giant bike manufacturer.  This is the second year of the event and last year 120 cyclists took part, raising over £9,000.  For more details and to register please contact Diabetes UK Midlands Office on 01922 614500 or email midlands@diabetes.org.uk.

– ENDS –

For further media information please contact Charlotte Redman on 1922 707838 or the Diabetes UK Media Relations Team on 020 7424 1165 or email pressteam@diabetes.org.uk

For urgent out of hours media enquiries only please call 07711 176 028. ISDN facilities available.

Notes to editor:

1      Diabetes UK is the leading UK charity that cares for, connects with and campaigns on behalf of all people affected by and at risk of diabetes.  For more information on all aspects of diabetes and access to Diabetes UK activities and services, visit www.diabetes.org.uk

2      In the UK, there are around 3.8 million people who have diabetes.  There are 3 million people living with Type 1 and Type 2 diabetes, and around 850,000 more who have Type 2 diabetes but don’t know they have it because they haven’t been diagnosed.  As many as 7 million people are at high risk of developing Type 2 diabetes and if current trends continue, an estimated 5 million people will have diabetes by 2025.

3      Diabetes is a condition where there is too much glucose in the blood because the body cannot use it properly.   If not managed well, both Type 1 and Type 2 diabetes can lead to devastating complications.  Diabetes is the leading cause of blindness in people of working age in the UK and is a major cause of lower limb amputation, kidney failure and stroke.

4      People with Type 1 diabetes cannot produce insulin.  About 10 per cent of people with diabetes have Type 1.   No one knows exactly what causes it, but it’s not to do with being overweight and it isn’t currently preventable.  It usually affects children or young adults, starting suddenly and getting worse quickly.  Type 1 diabetes is treated by daily insulin doses – taken either by injections or via an insulin pump – a healthy diet and regular physical activity.

5      People with Type 2 diabetes don’t produce enough insulin or the insulin they produce doesn’t work properly (known as insulin resistance).  85 to 90 per cent of people with diabetes have Type 2.  They might get Type 2 diabetes because of their family history, age and ethnic background puts them at increased risk.  They are also more likely to get Type 2 diabetes if they are overweight.  It starts gradually, usually later in life, and it can be years before they realise they have it. Type 2 diabetes is treated with a healthy diet and increased physical activity.  In addition, tablets and/or insulin can be required.

6      For more information on reporting on diabetes, download our journalists’ guide: www.diabetes.org.uk/journalists-guide

By Robin Eyre